Advances in the field of Technology can be applied or utilized to streamline the production process, making it easier for producers to make a product. The existence of technological changes also affects the output produced by the home industry. Data collected using questionnaires then analyzed. This study aims to identify the role of Technology Adoption using Technology Acceptance Model (TAM) analysis in home industries. This type of research is quantitative approach research with positivistic methods and associative descriptive approaches. The sample in this study was home industry owners totaling 168 people obtained by incidental sampling technique. The results showed that perceived useful, perceived case of use, attitude and intention factors affect actual system use in the form of Technology Adoption in the home industry.

Behavioral intentions of individuals occur as a result of positive or negative evaluations of any object or idea. It is a determinant that has a significant impact on transforming an individual’s ideas into behavior. The structure and effectiveness of information in financial markets are vital to understanding the behavior of investors, because the digital economy that develops with crypto money is psychologically significantly different from the cash economy. Accordingly, this study examined the main intentions or motivational factors that persuade individuals to invest in cryptocurrencies and the way these factors affect the actual investment behavior. This was done in the context of behavioral considerations in finance through the Unified Technology Acceptance Model (UTAUT). As a result of the model estimation, it has been concluded that the performance expectation is an important factor behind the investment behavior, and its effect changes considering positive or negative news about the pricing of cryptocurrencies.